We tried the Pet Soap for the first time on both of our small, indoor dogs this past week and have been very pleased with the results so far. Since we never use the typical harsh insecticidal products made for dogs to repel pests on our pets (and the store-bought brands tend to either leave a terrible "fake clean", chemical-scent or dry out their coats so badly that they scratch themselves for days), we were glad to discover that SS had a product we could try. This soap not only lathered well and rinsed easily, but also softened their coats like no other product we've ever used. And all while leaving a pleasant, natural, outdoorsy scent. We're hopeful the soap will also be a great bug repellent, but we're only in the first week post-bath so I'll have to hold off with rating it for effectiveness for the time being, but so far so good, even after several walks through known tick territories around our property. In all other aspects---and especially in the "Soft & Cuddly Coat" category----the Pet Soap wins hands-down over all the major brands on the market today. Not to mention it's as economical as all the other SS products, and so what could be better!?! Thank you again for another wonderful product :)